Denied insurance claims can feel like a curveball for patients and providers alike. Patients might wonder why they’re left holding a bill they didn’t expect, while providers face the challenge of balancing revenue collection with patient satisfaction. But there’s good news: with the right approach, handling denied claims can become an opportunity to strengthen relationships and streamline your processes. Let’s explore strategies that healthcare practices can use to address patient concerns effectively and leave a lasting positive impression. What’s the Best Way to Handle Patient Concerns About Denied Claims? Empathy is Your First Line of Defense When patients call about a denied claim, emotions often run high. Many feel blindsided, frustrated, or even angry. This is where empathy becomes your most powerful tool. It’s not just about solving a problem; it’s about making patients feel heard. Instead of jumping straight to technical explanations, start with a statement that validates their feelings. Something as simple as, “I understand this situation can be overwhelming, but let’s go through this together,” can set a collaborative tone. Empathy not only calms the situation but also creates trust, showing patients that their concerns are your priority. Simplify the Complexity of Insurance The world of health insurance is complicated, and most patients don’t know the intricacies of coverage, claims, and denials. This lack of understanding can amplify their frustration. That’s why simplifying the explanation is essential. Avoid technical jargon and focus on clarity. If a denial is due to an error, explain it in straightforward terms. For example:
Dig Deep into the Denial Every denied claim comes with a reason, whether it’s a coding error, a missing pre-authorization, or an eligibility issue. Reviewing the details thoroughly is crucial before communicating with the patient. The denial notice or Explanation of Benefits (EOB) will usually provide clues about the problem. Look for:
Empower Patients While Offering Support Sometimes, resolving a denial requires the patient’s involvement, such as contacting their insurer or providing additional information. While many patients are willing to help, they often feel unsure about what to do. This is where clear guidance makes all the difference. Walk them through the process with actionable instructions:
Navigating the Appeals Process with Confidence Not every denial sticks. Many claims are overturned through the appeals process, but the thought of filing an appeal can overwhelm patients. By stepping in or guiding them, you can simplify the journey and increase the chances of success. What makes an appeal effective? Here are a few essentials:
Financial Flexibility Eases the Stress While denied claims are being resolved, patients may worry about how they’ll cover unexpected out-of-pocket costs. Offering financial flexibility can alleviate their concerns and demonstrate your practice’s commitment to their well-being. Consider options such as:
Preventing Denials Before They Happen Proactively preventing denials is the ultimate solution to patient concerns. While no system is perfect, there are steps your practice can take to reduce the likelihood of claims being denied. Key Prevention Strategies:
Why Handling Denied Claims Well Matters Denied claims aren’t just an administrative issue; they’re a patient experience issue. How you handle these concerns reflects your practice’s values and priorities. A patient who feels supported during a stressful situation is far more likely to trust your team and recommend your services. Satisfied patients lead to:
Measuring Success and Driving Improvements Once you’ve established processes for handling denied claims, it’s important to track their effectiveness. Are patients satisfied with how their concerns are resolved? Are your efforts reducing denial rates over time? Some metrics to consider include:
A Positive Example of Resolution Imagine this: A patient named Sarah calls your office upset about a denied claim for her physical therapy session. She had assumed her insurance would cover it, but now she’s staring at a bill she can’t afford. Your team immediately reviews the denial and finds that it was due to a missing authorization. After explaining the situation to Sarah, your billing department works quickly to appeal the claim, submitting documentation to demonstrate medical necessity. While waiting for the appeal decision, you offer Sarah a manageable payment plan to ease her financial worries. A few weeks later, the appeal is approved, and Sarah is reimbursed by her insurance. Grateful for the support, she leaves a glowing online review and continues her care with your practice. Addressing patient concerns about denied claims doesn’t have to be a headache. By leading with empathy, educating patients, and refining your processes, you can turn a common frustration into a moment of connection and trust. Every denied claim is an opportunity—not just to resolve a billing issue but to show your patients that their care matters to you in every way.
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ABOUT THE AUTHOR:
Ms. Pinky Maniri-Pescasio, MSC, CSPPM, CRCR, CSBI, CSPR, CSAF is the Founder of GoHealthcare Consulting. She is a National Speaker on Practice Reimbursement and a Physician Advocate. She has served the Medical Practice Industry for more than 25 years as a Professional Medical Practice Consultant. Current HFMA Professional Expertise Credentials: HFMA Certified Specialist in Physician Practice Management (CSPPM) HFMA Certified Specialist in Revenue Cycle Management (CRCR) HFMA Certified Specialist Payment & Reimbursement (CSPR) HFMA Certified Specialist in Business Intelligence (CSBI) search hereArchives
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